About

With nearly a decade of experience building digital experiences and a company, I use this website to connect with friends, family, and the internet.

Backstory

  • In 2012, I went to Southeast Asia to an orphanage to spend Christmas with hundreds of kids.
  • In 2013, I built my first website with only little knowledge about coding.
  • In 2014, graduated college and worked a job I absolutely dreaded.
  • Had an epiphany, "The hoax is tomorrow is a better day to start".
    • Started writing my first book in 2015. Published in 10/16.
  • Book didn't take off, at all.
  • Worked another corp job for 2 years. While I was there, developed my second website (and then I thought, maybe I could do this for work).
  • BUT, the lessons I learned in that process developed me.
  • In Spring 2017, I landed my first website freelance project.
  • 100 days later, I paid off $20k worth of debt.
  • I started an agency and to date, my team and I built over 250 websites & worked on over 900 SEO projects.
  • I transitioned from the main CEO of the company to now help people and companies solve digital problems (while I build my digital real estate).

Creator Profile

  • Storyteller, Automations, Life Transformation
    • Storyteller: The shortest distance between a moral and teaching is storytelling.
    • Automations + Designer: Digital and physical designer.
    • Life Transformation = Writer: Documenting & organizing life, decision-making, and thinking.
  • Areas of interest: Lifestyle, tech, and health
    • As well as: business, design, faith, finance, non-fiction, personal development, travel, and storytelling.

Currently

  • Digital Architect for Baptize America
  • Reading, writing, and teaching — Thoughts
  • Running my youtube channel — Alejandro Aparicio
  • Vibe-coding with Replit — Replit Profile
  • Running a fractional CMO business — Flex CMO

Last Updated July 10, 2026

Guiding Values

  • Bias Towards Action
  • Reduce Daily Stress Through Automation
  • Make More Space for What I Love
  • A Clear, Unpressured Mind
What I do